Marketing Primer, Part II: Getting the Word Out

Date: March 16, 2022

Time: 6:30pm-8pm

Location: Zoom

It’s all well and good to write a book and get it published but if no one knows about it, you’ll never sell a copy, other than to friends and family. In Part I (Feb), our guest speakers shared how to design an ad and get the maximum mileage out of advertising it on Facebook. This month, we’ll talk about publicizing your work by attracting the interest of libraries, book clubs, review sites, and podcasters. Don’t miss this program—it could help propel your readership skyward!


Our Speakers Include:

Brian Kenney. A librarian and editor, Brian has worked for libraries across New York City, including many years at the Brooklyn Public Library. An editor at Library Journal (LJ) and editor in chief of School Library Journal (SLJ), he was also editorial director of Publishers Weekly, LJ, and SLJ. He’s served on several award committees, including the American Library Association’s Notable Books Council and the Andrew Carnegie Medals for Excellence, and is a member of the advisory committee for Booklist magazine. He is the director of the White Plains Public Library (NY), where he runs Book ‘Em, a lively crime fiction book group. Along with Etta, he co-founded First Clue, a weekly crime fiction newsletter. The two also published the Mystery Preview—looking ahead at the next nine months of crime publishing—in the March issue of Library Journal.


Henrietta (Etta) Verma is a coauthor of weekly crime fiction newsletter First Clue, author of How to Get Your Book Into Libraries, and a librarian and editor. She is a former head of Library Journal’s book review section and was previously an editor at School Library Journal’s book review. Etta currently works for an academic publisher and in her spare time devours two crime novels per week for First Clue, as well as writes and edits reviews at Booklist magazine. Originally from Ireland, Etta now lives in New York City with her two children. Find her on Twitter at @1stClueReviews.



Sara Rosett is USA Today bestselling author who writes lighthearted mysteries and is the co-host of the Wish I’d Known Then Podcast, geared for writers. She is also the author of over 30 novels in the genres of cozy and historical mystery. Sara writes nonfiction for authors, including How to Write a Series and How to Outline a Cozy Mystery. Find out more at



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