Marketing Primer, Part 1: Designing Ads and then Advertising them on Facebook

Date: February 16, 2022

Time: 6:30pm-8pm

Location: Zoom

In this informative marketing session, Sarah Burr, a social media-savvy, prolific author and one of our chapter’s newest board members, will offer valuable tips on how to design an eye-catching digital ad for your books. Then Finola Austin, a historical novelist and creative strategist at Meta (formerly Facebook), will explain her company’s newest advertising algorithms, giving you and your ad dollars the best chance of attracting the maximum number of buyers and readers. Don’t miss this opportunity to get new eyeballs for your work!

Event Bios:

Sarah E. Burr loves to murder people…in her books. She’s the author of four mystery series: the fantasy-based Court of Mystery, the paranormal Glenmyre Whim Mysteries, the social-media savvy Trending Topic Mysteries, and the book-loving Book Blogger Mysteries. Sarah serves on the NY Tri-State Sisters in Crime board as the social media liaison, and is the creative mind behind BookstaBundles, a digital content design service for authors. When she’s not spinning up new stories or creating online posts, Sarah is off seeing Broadway musicals, reading up a storm, video gaming, and enjoying walks with her dog, Eevee. Visit her website at to learn more about her many projects.

Finola Austin, also known as the Secret Victorianist on her award-winning blog, is an England-born, Northern Ireland-raised, Brooklyn-based historical novelist and lover of the 19th century. Her first novel, Bronte’s Mistress, was published by Atria Books in 2020. By day, Finola works as a Creative Strategist at Meta (formerly Facebook), advising brands on their Facebook and Instagram advertising. Find her online at


Chapter members will receive a Zoom link for this event.