While adorable (from a distance), this is no longer considered the cutting edge of book promotion.
Joan Schulhafer has worked as an in-house publicist for Avon, Bantam, Pocket Books, Silhouette, and Kensington. Since opening her own agency, she’s worked with Nora Roberts, Jayne Ann Krentz, Heather Graham, Ray Bradbury, Elizabeth George, J.A. Jance, Neil Gaiman, Laura Lippman, and Tami Hoag among other notables. We’re delighted for the opportunity to pick her brain about how publishers’ campaigns are planned, what the goals and methods are, and how to think about promoting our own work with the innovation a pro publicist does.
On April 15th, we’ll gather at 6pm at the Muhlenberg Library with the program beginning at 6:30pm. More details as always, at our Chapter Meetings page.